Appello, the UK’s leading provider of digital telecare services, has become the first Technology Enabled Care Services (TECS) provider to join the Stop Ageism campaign. The campaign, launched by Guild Living and Legal & General, aims to reinstate older people at the heart of our lives and communities.
Together, the campaign partners will take positive steps to Stop Ageism in society. Collectively focussing on; changing the language we use in relation to older people, improving the accessibility of our cities and making services, easier, safer and fairer to use.
On announcement of the partnership, Tim Barclay, CEO for Appello said “We think this is a very important campaign at a very important time. Efforts to reduce and eliminate prejudice, whether on the basis of race, religion, gender, disability and age are gaining real traction and now is the perfect time to accelerate them. Appello have a workforce that spans ages from 17 to 80, yet have witnessed older people being unfairly stigmatised, for example being excluded from the benefits of digital TECS technology.
Appello have been at the forefront of bringing innovation and better TECS services to older and vulnerable people in our communities to help them be treated with greater respect. Where these services are provided, we have seen real embracement from older communities and seen significant improvements in safety and wellbeing. Appello have partnered with the Stop Ageism campaign as we believe that every older person deserves to be treated well and have access to the same modern solutions that are commonplace in other parts of society, such as digital services and video calling.”
For more information on the Stop Ageism campaign visit www.stopageism.co.uk